Engagement through Marketing
You may think that we accountants are focussed on our clients’ businesses, profit maximisation and growth strategies at all times, which of course we are, but sometimes we have to focus on our own business and enter the complex world of marketing.
Social Media strikes fear into the hearts of those not used to it and I am still unclear on the whole ‘twit’ and tweet’ thing but here at Kelsall Steele we have embraced this and have regular updates on our Twitter feed, Google+, Facebook page and LinkedIn.
Networking is a big part of our business also and we are regular attendees at Chamber breakfasts, Hall for Cornwall gatherings and encourage our whole staff to take their business cards and go out and meet people, our junior staff can have as many, if not more, contacts than the partners so it is key they are empowered to be social.
Web video is a growing trend as YouTube is the second largest search engine and we have recently engaged a firm to create a Kelsall Steele video for the Truro Livestock Market, please keep an eye out for our short film on Wednesdays in particular. Watch this space also for a Kelsall Steele bespoke web video in early 2015.
Just like yourselves, we are looking to grow and strengthen our business, and would welcome new followers to our social media, the opportunity to meet people at networking events and the chance to meet new clients at our initial free consultations. We are a very friendly bunch of accountants so please do give us a call